madverts

Since becoming pregnant, I have taken up a new career as a sloth. I move slowly, expand rapidly and spend approximately twenty-two hours a day asleep. (Well, I would, if I had my way.) My widening arse is permanently attached to the sofa, and I have to be practically peeled out of my pyjamas when the need to go outside becomes urgent (i.e., when I am late for work).

The consequence of being glued to the sofa is an exponential increase in TV watching. With a wedge of Edam in one hand and half a pizza in the other, I alternately goggle and doze through Come Dine With Me, The Origins of Us, Supernanny US, Snog Marry Avoid and endless repeats of Jeeves and Wooster. And naturally, many of these choice televisual morsels come with Adverts, many of which are repeated over and over and over again until I am maddened to foam-mouthed rage.

So, in the spirit of sharing my pain with you, dear reader, here are five adverts that are driving me buggering mad at the moment:

5. Perle du Lait, and other yoghurty rubbish
It is yoghurt. Just yoghurt. Slightly soured milk with a flavouring mixed in. It is not a sex aid. It will not make you substantially more beautiful. It is not a secret to share with your friends. If you did, they would think you were a bit demented. Getting Martine McCutcheon to sell it doesn't make it any better than basically, Munch Bunch for grown-ups. Don't try and sell me yoghurt as a treat. Have a Ben & Jerry's Cookie Dough and shut the fuck up.

4. Uniform Dating
Now, I'm not against internet dating. Some people find it a valuable way to meet a partner, getting the chance to try out interaction before having to meet people in person. Which is valuable, and believe me, I have no intention of knocking it. But dating someone purely because they're a police officer, or a nurse? You are basically wearing a big internet label that says "SHALLOW AS A PUDDLE IN A DROUGHT." Why anyone in a uniform would sign up to be loved for the clothes they wear is beyond me, although I'm betting that traffic wardens probably don't get much loving on there.

3. Mazuma Mobile
Be persuaded to sell your barely-bought smartphone by cockneys shouting euphemisms for money until you want to put your foot through the plasma screen. Only worth it if your phone is a very new model indeed, otherwise you'll be lucky to get the price of a Wham bar.

2. Anything with car insurance
I don't drive. (Well, I'm just learning now, but I have to fit my lessons in around the nervous breakdown I give my instructor every time.) I have never driven. And yet, every time I turn the television on, I'm inundated by yelling moustachios, talking meerkats cynically marketed to the lolcat generation and people singing to the tune of YMCA. I have never used a price comparison website. I have no issues with third party indemnity. Why would I? I've never driven. And yet, due to exposure, I could probably get car insurance in a hurry quicker than I could whip up a treacle sponge. It's frigging ridiculous.

1. Kindle
Remarkable less for the product than for the hugely ire-inspiring advert, the Kindle ad features a smug gadget-twat slagging off a woman for carrying an oversized handbag. She retaliates by listing all the millions of books, magazines etc she can fit in it and eventually agrees that it would be oh so much better to get a Kindle. I have no issue with Kindles. I do have an issue with know-it-all wankers telling me I'm a Luddite for carrying a modest paperback in my smallish bag. If he comes near me, I give you fair warning that I will snap his stupid Kindle into and use it to sever every vein in his testicles.

You have been warned.